David B. Falk College of Sport and Human Dynamics
Curriculum
Falk College’s Department of Sport Management incorporates studies in liberal arts with professional requirements and general electives, providing you with the tools to pursue careers and graduate study in sport management. All students complete a minor in an area of interest, and to meet the needs of the global sport industry students complete a foreign language requirement.
Throughout the academic program, you will learn from courses, projects, and hands-on experiential opportunities in sport business and finance, sales, marketing, law, sponsorship and promotion, technology, communications, event planning, and facility management.
- Principles of Sales in Sport
- Sports Marketing Management
- Managing the Sport Organization
- Sport Communications
- Sport Economics
- Sport Sponsorship and Promotion
- Sport Law
As a part of your Sport Management degree requirements, you’ll complete a full-semester, 12-credit Senior Capstone Experience internship with a specific sports entity typically in a location outside of Syracuse. The Capstone planning process begins during your first year in the sport management program and concludes with SPM 455—Capstone Experience in your senior year.
Past Senior Capstone sites have included:
- National Football League (NFL)
- National Hockey League (NHL)
- Madison Square Garden and other sport venues
- Major League Baseball (MLB)
- Other teams across every North American professional sports league
- PGA Tour, college bowl games, and other major events
- Companies such as Nike and Under Armour
- International experiences with Nike China, Gaelic Athletic Association, Leinster Rugby
- Octagon, IMG, The Montag Group, Wasserman, Legends, and other agencies
- Numerous college athletic departments
- And many others across all levels of sport
Choose an academic minor that suits your career goals:
Extracurricular Opportunities
Discover the Global Sport Industry in the U.S. and Abroad
Consistently ranked among the top 25 international education providers in the U.S., Syracuse University Abroad has more than 100 programs in 60 countries.
Sport management majors most often go abroad to centers in Florence (Italy), London (U.K.), Madrid (Spain), and Strasbourg (France), and summer programs include Australia: Sport, History, and Culture; Sociological Perspectives of Sport (Madrid); and Olympic Odyssey (London, Paris, Lausanne, and Athens).
Take part in immersion trips to Lake Placid, Los Angeles, Australia, Europe, and Boston, among others. Meet with professionals and sport entities to gain first-hand knowledge of what it’s like to work in the industry.
Learn and Lead on Campus
The field of sport management is extremely competitive. Consequently, it is critical for you to begin building your personal portfolio as early as possible and develop sports leadership experience. Join a sport management-specific student organization at Syracuse University, including the Sport Management Club, Women in Sports and Events, SPM Sales Club, Sport Professionals of Color, the Sabermetrics Club, or ’Cuse Crew. Students also volunteer to work events at the JMA Wireless Dome, Syracuse Athletics, one of the professional baseball or hockey teams in Syracuse, or numerous other events which travel through Syracuse and Central New York.
Gain Proficiency with Industry-Standard Equipment
Falk College’s Milton Conrad Technology Lab doubles as a student classroom and computer lab that meets the latest programming trends in event and sport venue operations and provides you with live game-day production experiences. You’ll learn to operate live events using equipment identical to what is found at major sport venues, such as ribbon boards and a scoreboard systems controller. In addition, a dedicated podcast studio provides students with opportunities to develop their communication skills with this important new media forum.
Learn more about this program